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Dermstore revamps its approach.
October 5, 2015
By: Melissa Meisel
A leading online retailer of professional-strength skin care and a subsidiary of Target Corporation, DermStore is expanding its inventory of color cosmetics and hair care, as well as a beauty box program called Beauty Fix. At a special event on Sept. 29 at Target Studios in New York City, the company unveiled a new brand identity and simplified shopping experience. The refresh includes a revamped website, new logo and ‘Facing Forward’ tagline, and refined visual identity.
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